With over 10 years in the cosmetic industry and experience in backstage fashion shows, fashion shoots and extensive training from top cosmetics brands, I have decided to develop not only a brand I stand behind, but a brand that empowers women to feel beautiful everyday.

As a child, I of course played with make up and drew shapes on the bathroom mirror with my mom’s red lipstick, but as I got older there was always something that intrigued me about how a woman applies her lipstick. That faint look she gives to herself in the mirror after applying her lipstick is almost a look into her own soul, saying “I can conquer the world now!” Empowerment comes from within, and the feeling of being able to get just a hint of that from simply applying your favorite lipstick is so beautiful!